FOUNDED IN 1969 IN ST. MORITZ, JET SET TRANSFORMED THE WORLD OF LUXURY SPORTSWEAR COMBINING THE INNOVATIVE DESIGN OF A CLEAR FASHION APPROACH WITH FUNCTIONALITY AND HIGH TECH MATERIALS. A DESIGN’S REVOLUTION WHERE NEW PRODUCTION TECHNIQUES WERE APPLIED INTEGRATING FABRICS SUCH AS PARACHUTES SILK AND ROBUST MILITARY ZIPPERS. FOR THE FIRST TIME AN ORIGINAL DESIGN AND CLEAR FASHION TREND IS LINKED WITH MAXIMUM FUNCTIONALITY AND HIGH TECH MATERIALS’ PERFORMANCES.
THUS POINTING THE WAY TO THE FUTURE, JET SET PROVED THAT SPORTS AND LUXURY CAN MERGE IN PERFECT HARMONY.
THIS APPROACH WAS VERY WELL RECEIVED ESPECIALLY BY FAMOUS JET SET ICONS SUCH AS GUNTER SACHS, GIANNI AGNELLI OR GRACE KELLY RANKED AMONG THE LOYAL FANS OF THE BRAND AND LENT GENUINE AUTHENTICITY TO THE FASHION LABEL. TODAY AS IN THE PAST, INTERNATIONAL CELEBRITIES SUCH AS MOVIE STARS AND TOP ATHLETES WEAR JET SET.