ABOUT JET SET
The company
Jet Set was founded by Kurt Ulmer in St. Moritz in 1969.
In 2006 Jet Set AG was taken over by a group of investors under the management of Peter Kappler.
The brand
Jet Set has its roots in the field of ski fashion and from the very start has used a mix of innovative design and high-tech materials with a clear fashion approach.
Today, Jet Set stands for joie de vivre, individuality, colour, design, sexiness and glamour.
The product
The Jet Set sport/fashion collection today includes a complete winter collection for men, women and kids (luxury sportswear with a strong focus on skiing) as well as a full summer collection for men and women (luxury sportswear with a strong focus on the beach).
Marketing
The clear positioning in the luxury sportswear segment is the result of a selective marketing policy. Jet Set is found exclusively in selected top retailer shops or in 
Jet Set stores.
Jet Set Imagefim
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